United50: trust before traffic.

October 26 baseline: Formal shipping policy still states both $10 below $150 and a $17 FedEx two-day standard rate; the free threshold is $150 or more, while the banner/product summary says over $150. Canada wording conflicts with the international-orders page. Shipping page still has the heading Returns & Exchanges. Actual configured rates/markets were not rechecked.

Suggested owner: Ecommerce operations + web owner · Effort: Small–medium

Next step: Approve one destination/rate/threshold/processing/transit rule set, then synchronize policy, support pages, banner, PDP and channel facts. Remove draft carrier wording.

Acceptance: All displayed promises match approved operating rules. Separately authorized non-purchase checks at $149/$150/$151 after discounts agree.

October 26 baseline: Victoria product summary still promises free returns within 30 days. Returns support page permits return-shipping deduction and its U50.com return-entry link points to http://u50.com/. The separate refund policy starts from the purchase-confirmation email. Return-request form exists in source, but the advertised link does not lead to it. No return was initiated.

Suggested owner: Customer experience + operations + web owner · Effort: Small–medium

Next step: Choose the governing return route, fee, timing and exclusions; make the return-entry link reach the approved interface; align both policies and PDP summary.

Acceptance: A buyer can reach the approved entry screen; all fee/window rules agree. Owner-authorized workflow test only, without submitting a real return.

October 26 baseline: Coastline now advertises 32 of 32 variants in stock, up from 13 of 32 on October 18; the rendered Smoke Blue/28 option has an enabled Add to Bag control. First Light and Breakwater still advertise 0 of 24 variants in stock each and render Sold out. Renew still lists those two products; homepage still promotes Renew. Physical inventory and channel/location explanations are unavailable.

Suggested owner: Merchandising + inventory operations + Shopify owner · Effort: Small–medium

Next step: Keep the newly available Coastline path accurate. Reconcile exact boardshort variant/location/channel/market state; offer honest restock or available alternatives on Renew.

Acceptance: Public UI, Offer data and approved catalog stock agree; primary CTAs reach an available option or clearly useful alternative/restock path.

October 26 baseline: Fresh Victoria Size Guide click opens Bottoms with a 24-inch inseam row, although Bodysuits & Dresses is available and the product describes a 3.5-inch short. Men’s Tops source chart still labels a row Inseam. Confirm approved body versus garment measurements before correcting.

Suggested owner: Product/fit specialist + theme owner · Effort: Small–medium

Next step: Approve measurement labels and dimensions against product specifications; correct product-to-guide mapping; distinguish body and garment measurements.

Acceptance: Bodysuit, bra, tee, hoodie, short and legging samples open correct guides; units, keyboard/focus and approved dimensions agree.

October 26 baseline: Fresh rendered wholesale page still asks visitors to complete the form below, but has no visible inquiry form and offers an application download instead. Support email remains an alternate contact. No form submitted.

Suggested owner: Wholesale lead + web owner · Effort: Medium

Next step: Provide the promised accessible form or explicitly describe download/complete/email steps with a verified destination and realistic response window.

Acceptance: One unambiguous working inquiry route; separately authorized test reaches the intended owner without marketing enrollment.

October 26 baseline: Men/Women hubs and Seasonal Looks each still have zero product links in source HTML. Seasonal Looks still lacks a main heading. The prior expanded header-search journey was not repeated; no current search-result or relevance improvement is claimed.

Suggested owner: Merchandising + shopping-experience/search owner · Effort: Medium

Next step: Match Shop All labels to destinations, link outfits to actual products, keep search labels human-readable, tune broad synonyms and evaluate filters where ranges justify them.

Acceptance: Fixed search panel and outfit journey can reach the intended purchasable products; no misleading raw query labels.

October 26 baseline: Homepage machine-readable Organization/WebSite identity still uses u50.com; visible UNITED50 and product branding differ. Owned-profile alignment and approved organization identity remain open; no new external ownership verification was performed.

Suggested owner: Brand/content + SEO/theme owner · Effort: Medium

Next step: Verify legitimate names/aliases and owned profiles, then align visible identity and Organization/WebSite/Brand data with real logo/support contact.

Acceptance: Visible and machine-readable facts agree with verified profiles; no invented address, founding date or credentials.

October 26 baseline: Missing page descriptions decreased from 38/103 to 28/104 sitemap pages. Ten previously missing descriptions are now populated; collection gaps decreased from 19/25 to 16/25. The two Forest tee descriptions remain identical. Added descriptions are progress; buying guidance and factual accuracy still require review. The universe gained Swell Boardshort, so raw percentages use different denominators.

Suggested owner: Ecommerce content/SEO · Effort: Medium

Next step: Prioritize commercially useful category comparisons of fit, length, fabric, lining and use; correct mismatched snippets and add relevant product/guide links without filler.

Acceptance: Selected priority pages answer real buying questions and have accurate summaries; claims approved.

October 26 baseline: 57 sitemap product pages supply parseable product/offer data with 1,156 variant offers and zero parsing errors, versus 56 pages/1,140 offers on October 18. Swell Boardshort is newly listed in the sitemap. This is expanded coverage, not proof of richer markup, Google eligibility or increased rankings. Full rendered rating and variant-share behavior were not recounted.

Suggested owner: Catalog/SEO + theme owner · Effort: Medium

Next step: Keep price/availability/identity consistent. Consider supported variant and approved policy semantics; inspect real rendered rating linkage before adding markup.

Acceptance: Authoritative validator/URL Inspection on representative reviewed and mixed-stock PDPs; no conflicting Product entities or fabricated storewide product ratings.

October 26 baseline: Accessories support page still contains image-editor placeholder text and says none available while the accessories collection lists a tote. The stale short-body-suit and pants-trousers addresses still return not found. Hillcrest remains a distinct public product. Full source-orphan count was not recalculated; previous 13 candidates remain historical.

Suggested owner: SEO/content + web owner · Effort: Medium

Next step: Record keep/update/link/noindex/redirect decisions. Preserve real products; redirect only genuine equivalents, not handle-based guesses.

Acceptance: Sitemap, canonical, navigation and approved lifecycle decisions agree; useful product URLs preserved.

October 26 baseline: Impact page still names the American Psychiatric Association Foundation but provides no dated U50 contribution outcome in sampled copy. Renew product claims need approved fiber/certification evidence. This is an evidence gap, not a finding that the claims are false.

Suggested owner: Brand/product + partnerships · Effort: Medium

Next step: Publish scoped approved proof: partner/program/date/contribution, fiber and certification details, relevant test evidence; qualify aspirations and unsupported broad claims.

Acceptance: Each material claim traces to approved evidence and consistent visible/machine wording.

October 26 baseline: Fresh 390-pixel homepage, Victoria and Coastline samples fit the document width without horizontal overflow. This does not certify accessibility or speed. No new actual-visitor loading, response or layout-movement measurements were obtainable because admin access is blocked. October 22 performance results are historical context only.

Suggested owner: Web testing + analytics · Effort: Medium

Next step: Test contrast across hero slides, keyboard/focus/escape/zoom/touch areas; obtain actual-visitor performance data and reproducible mobile lab traces before choosing speed fixes.

Acceptance: Document field and lab evidence separately with device/network conditions and measured bottlenecks.

October 26 baseline: No cart changes or checkout tests were authorized for this run. October 11 add/update/removal success remains historical. Current cart arithmetic, payment completion and cost labeling are not certified.

Suggested owner: Theme owner + ecommerce operations · Effort: Medium

Next step: Review explicit accessible removal, product-specific quantity labels and provisional shipping/tax/discount estimates. Separately authorize any functional cart test.

Acceptance: Approved test confirms add, quantity, remove and clear cost communication, then restores empty cart without purchase.

October 26 baseline: The public Universal Commerce Protocol (UCP), a standard for shopping-system interoperability, discovery document is available. Its advertised buyer-consent capability remains a readiness observation; no consent choices, agent purchases or actual answer citations were tested.

Suggested owner: Shopify integration owner · Effort: Medium

Next step: If a custom agent negotiates this extension, review consent-purpose rendering/defaults and missing-data handling against official docs; keep this as a conditional integration check.

Acceptance: Supported purposes/defaults represented correctly in an approved test environment; no fabricated opt-in or production consent changes.

October 26 baseline: Five Cleo Black sizes still advertise $0 and InStock. Gift-card labels $25/$50/$100/$200 advertise selling prices $10/$25/$50/$100. These could be intentional promotions; merchandising approval and checkout treatment are unverified. Do not assume a pricing error or exploit it.

Suggested owner: Merchandising + finance + web owner · Effort: 0.5–1 working day after intent confirmed

Next step: Confirm intended prices, then align product options, catalog and approved checkout behavior.

Acceptance: Owner-approved displayed and charged values match; no unintended free option remains.